Ahmed is responsible for conducting and reporting on research related to unique markets such as women, multicultural groups, and the generations. She has authored reports on marketing to Hispanics, Chinese Americans, Asian Indians and African Americans, women in the U.S. and Canada, and Generations X and Y.
Ahmed initiated LIMRA’s Women’s Market Study Group and serves as staff representative to this group as well as LIMRA’s Diversity Marketing Committee.
Before joining LIMRA, she was an associate population officer at the United Nations. Ahmed earned a doctorate in sociology (with an emphasis on demographics) from the University of Michigan.