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For all its versatility as a search engine, Google might as well be Mr. Google when it comes to finding women in the investment industry. "If you do a Google image search for a financial advisor, you will mainly see pictures of men – older, white men," says Jocelyn D. Wright. "Our industry has a real image problem."

September is Life Insurance Awareness Month. If you are suppressing a yawn at this point, the startling statistics revealed by the 2015 Life Insurance Barometer Study should serve as a wake-up call. According to the study, more than 40 percent of Americans have no life insurance at all.

As part of the Future of Finance initiative, CFA Institute recently held what I hope is the first of many discussions within our community on recognizing the value women can add in the finance industry, investing in women’s careers, and generating practical approaches on how to increase the number of women in senior positions across the finance industry.

The August appointment of Jocelyn Wright as director of The American College State Farm Center for Women and Financial Services added to her growing list of roles that include financial planning adviser, instructor, marathon runner and triathlete-in-training. At The College in Bryn Mawr, Pennsylvania, her job is to focus on making and maintaining strategic connections.