The American College
EMAIL US     
What's New

Financial Goals, Concerns and Actions of Women Business Owners

Retirement Planning Report, February 2012
This study takes a look at the specific priorities and challenges facing women business owners and finds that not only is an overwhelming majority of small business owners concerned about retirement but they are also in need of more education and guidance concerning their retirement needs.


Click here to read the entire article.

In Her Power: Reclaiming Your Authentic Self

Helene Lerner, founder of WomenWorking.com and valued Advisory Board member for the State Farm Center for Women and Financial Services at The American College has recently published a new book entitled “In Her Power: Reclaiming Your Authentic Self.” In this empowering book, Lerner reveals the nine most common self-sabotaging behaviors that hold women back and uncovers simple secrets to unlocking true feminine power.

Click here to read the entire article.

Small Business Owners Show Strong Bias for Financial Advisors of Same Gender

The Center has recently completed a study on women business owners, the objective of which was to determine the common financial goals, concerns and actions among female business owners. Findings indicate that small business owners often show a strong bias for financial advisors of the same gender. The study has strong implications with regard to the current makeup of the advising community and the economic benefits associated with an increased representation of female advisors within the industry.

Click here to read the entire article.